Creative Project Management (October 2023 - March 2025)

  • Led a cross-functional team of 12 spanning Account Management, Creative, Strategy, Casting, Production, and Post to execute complex programs, overseeing all phases from ideation to post-production.

  • Developed and maintained detailed project timelines, utilizing Smartsheets and Asana, and led daily meetings to enhance collaboration, optimize workflows, and ensure timely, budget-conscious execution.

  • Optimized resource allocation and controlled costs by managing staffing burn reports and using tools like Forecast, Harvest, and Katana to streamline operations and maximize efficiency.

  • Key Achievements: 

    • Managed a bi-annual program, overseeing large-scale content campaigns across social media and digital platforms to enhance Amazon's brand reputation and drive positive sentiment.

    • Launched a holiday campaign for MGA Entertainment's L.O.L. Surprise Dolls with 3 parent-focused influencers, driving 2.3M+ organic views during the pre-holiday window.

    • Led the execution of an entertainment-focused series for H&R Block's Spruce platform to educate millennials and Gen Z on financial literacy. Distributed on ATTN:’s Instagram, the series generated over 4M+ views.

Director, Marketing Strategy (January 2022 - July 2023)

  • Developed data-driven creative and cross-platform strategies, successfully launching campaigns across social media and streaming platforms for top brands like Samsung, Amazon, United Airlines, Claire’s, and Nike.

  • Drove end-to-end marketing and social content campaigns, managing everything from ideation, strategy development, talent casting, pre-production coordination, asset delivery, and post-campaign analysis through wrap reports.

  • Key Achievements:  

    • Created compelling pitch materials that integrated audience insights, custom creative concepts, and targeted strategies to secure $5M in new content marketing partnership. 

    • Executed the organic marketing campaign for Samsung's “Exposure: Creator Edition,” distributed on Hulu and Lele Pons' YouTube channel. Led the creation of 100+ assets, driving the series to a Top 10 reality title on Hulu.

    • Managed social marketing and cross-promotion efforts with iHeart for Season 2 of "Navigating Narcissism with Dr. Ramani." Successfully launched the podcast’s YouTube channel, growing subscribers to 100K within two months.

    • Conceived and creatively directed Amazon's "Quad Quiz" back-to-college series, featuring influencer and actor Owen Thiele, resulting in over 6M+ organic views across Amazon's owned and operated channels.

    • Conceived and led the strategic vision for Claire's “Dear Claire” series, a Gen-Z focused talk show fostering candid conversations between Gen Z influencers and Claire’s consumers.

Writer (March 2021 - May 2021)

  • Collaborated with the showrunner and the writers’ room to develop and write a 10-part tween-focused series for AppleTV+.

Director, Branded Content (Feb 2018 - Dec 2021)

Director, Programming (Jan 2017 - Jan 2018)

  • Established a brand content development workflow from pitch ideation to execution, resulting in over $20MM in revenue for the company and 1B+ organic views for clients and licensing partners, including Nickelodeon, Mattel, Netflix, Walmart, Nintendo, Paramount, Kraft Heinz, and more.

  • Led a team in creative planning and asset development for 200+ marketing campaigns, including video content, licensing promotions, mobile game integrations, and paid media assets. 

  • Spearheaded the content strategy for influencer brand product launches –Ryan's World and KidsDianaShow – at retail, driving over 500M organic views on YouTube. This strategy became the primary marketing driver for retail sales, contributing to $50MM+ in sales within the first two years across Walmart, Target, and Amazon.

  • Developed the strategic framework for our owned-and-operated YouTube and social platforms pre-launch, defining target audiences, brand messaging, and creative and content strategies to ensure a successful rollout.

  • Managed the digital content programming calendar, identifying audience demand gaps and optimizing strategy in collaboration with a team of producers, driving a 200K subscriber growth on the YouTube channel within one year.

  • Partnered with internal stakeholders to develop and launch the original show Challenge Squad for distribution on Roku and Hulu.

Manager, Audience Development (Disney) (Aug 2015 - Jan 2017)

Senior Strategist, Audience Development (Dec 2012 -July 2015)

  • Led a team to execute RFP requests, generating over $30MM in revenue by developing innovative creative concepts and sourcing influencers with the perfect audience match and high engagement potential for each campaign.

  • Vetted and refined all pitches and creative from Branded Entertainment and Sales, ensuring quality control and alignment with client objectives and influencers' authentic voices.

  • Produced high-impact influencer campaigns for major entertainment, gaming, and CPG brands, including Disney, Nintendo, Mattel, Nickelodeon, Warner Bros., Hasbro, and Burger King.

  • Managed high-profile influencer partnerships, overseeing brand deals, supporting merchandising and licensing programs, driving audience engagement strategies, and developing compelling content formats and programming.

  • Leveraged performance metrics to develop growth and optimization strategies, resulting in a 900% increase in combined average monthly YouTube views for talent partners, from 40M to 400M+, year-over-year.