BEVEL X BLACK PANTHER: WAKANDA FOREVER
Westbrook Media partnered with Bevel to connect with new and existing consumers, increase overall awareness of Bevel products, and showcase the brand’s Black Panther: Wakanda Forever licensing partnership and limited-edition Safety Razor.The campaign included six video assets, two of which featured renowned sketch comedy creator Mark Phillips and Marvel producer Nate Moore discussing the making of Black Panther: Wakanda Forever and the Bevel x Marvel Studios' Black Panther: Wakanda Forever Safety Razor Gift Set. We also collaborated with Mark Phillips (6MM+ followers) and Joshua Neal (1.4MM+ followers) to create organic content inspired by the limited-edition set.
RESULTS:
Through an impactful influencer campaign and an exclusive interview with Marvel producer Nate Moore, we gave audiences unique insight into the making of the film and the premiere while highlighting Bevel as the grooming tool of choice for Wakandan royalty.
The campaign garnered over:
2 million organic views
7,000 hours of total playtime
250,000 likes
CONTRIBUTIONS:
Collaborated with the Creative Director and influencers to develop the campaign creative and video concepts.
Built a roll-out calendar that aligned with the client’s goals and the release of the film.
Oversaw the asset creation process with a team of editors and the Creative Director and managed all internal reviews of assets.
Created a wrap report to measure the impact of organic content.