GOT MILK? X GLASS HALF FULL STORIES
The Got Milk? Glass Half Full Stories campaign was a project created by the California Milk Processor Board (CMPB) in 2020. The campaign's goal was to promote the benefits of drinking milk by highlighting the positive stories of people making a difference in the world.
To help drive eyeballs to the feel-good Glass Half Full stories on the Glass Half Full News Network website and YouTube channel, we collaborated with creators to share their own newsworthy Glass Half Full stories while enjoying a refreshing glass of milk.
The creators talked about everything from overcoming personal challenges to making a difference in their communities. Their stories were inspiring, heartwarming, and often funny.
RESULTS:
The influencer videos garnered over 10MM+ organic views.
The social media campaign generated over 1 million engagements on Facebook, Twitter, and Instagram.
The campaign was covered by over 1,000 media outlets, including The New York Times, The Washington Post, and CNN.
CONTRIBUTIONS:
Sourced and managed influencers.
Collaborated with the influencers to develop their video concepts and scripts.
Oversaw the post-production and review process.