THE WONDERFUL COMPANY X HALOS
Since Halos, the California mini mandarins, have a limited season, driving awareness quickly amongst parents and their children is important. To achieve this, we created a series of videos over multiple Mandarin seasons to highlight Halos as a good snack and a good choice.
The videos were designed to be informative and engaging, and they featured a variety of different people talking about why they love Halos.
RESULTS:
Cumulatively, the sponsored videos received over 20MM+ organic views.
After the success of the influencer campaign, The Wonderful company engaged our team to help produce an animated series starring the same influencers.
CONTRIBUTIONS:
Crafted comprehensive pre-production materials, including the concepts and scripts.
Assumed the dual role of Creative Producer and Director, overseeing the entire project's creative vision and execution.
Effectively handled all communication with the talent, production, and client, ensuring seamless coordination throughout the project.
Oversaw the post-production process and client reviews.