AMAZON X OFF TO COLLEGE QUAD QUIZ
To complement Amazon's traditional back-to-school college campaign, Off to College, I creative produced an exciting six-part man-on-the-street TikTok series for Amazon's official account.
Our primary objective was to connect with a younger audience through an interactive and engaging format. We enlisted actor and singer Owen Thiele, who ventured onto campus quads, quizzing students about student life and giving away Amazon college essentials. The series facilitated authentic interactions and showcased how Amazon supports college students in their journey of self-discovery and success in college.
RESULTS:
The series generated 6MM+ views on Amazon’s TikTok account.
CONTRIBUTIONS:
Crafted and developed the series to meet Amazon's objectives.
Collaborated closely with the Director to create all pre-production documents, including the episode scripts.
Collaborated with Casting to identify and select potential talent for the project.