NIKE X #BREAKITDOWN
In collaboration with Nike, we created a series of TikTok videos featuring Nike influencers and athletes breaking down their sport or passion into easily digestible step-by-step videos.
The goal of the series was to launch Nike on TikTok for a younger audience by leading with entertaining content that focused more on inspiring movement and activity than selling products.
RESULTS:
The initial 18-video series garnered over 4.5 million organic views on Nike's TikTok, which was only a few months old at the time.
The series was so successful and easy to execute that Nike greenlit additional rounds of creators.
CONTRIBUTIONS:
Collaborated with the client to brainstorm creators and content ideas and co-create with creators.
Oversaw the post-production process, ensuring the pieces were on brand and optimized for TikTok.
Prepared draft copy for client review.