MATTEL X BARBIE
With KidsDianaShow, one of the most popular YouTubers for girls, and Mattel, we created a two-part YouTube campaign to promote priority Barbie products. KidsDianaShow has over 10 million subscribers, and her videos have been viewed over 1 billion times. She was a natural fit for this campaign because she is popular with young girls and she is known for her creative and engaging videos.
The first video in the campaign featured Diana acting out an original Barbie song from the Barbie: Princess Adventure movie to promote the product line. The second video in the campaign featured Diana singing an original song about the Barbie Dreamhouse.
RESULTS:
Cumulatively, the two videos have over 244 million views.
CONTRIBUTIONS:
Drafted all pre-production materials, including the concepts and scripts.
Effectively handled all communication with the talent, production, and client, ensuring seamless coordination throughout the project.